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As the name implies, craft beer is one that is prepared following a "recipe" of its own, by brewers who give it a distinct and personal flavor; Logically, its production is limited, since special attention is paid to flavors and textures different from industrial brands.

A craft beer has the following advantages over industrial ones:

It does not contain artificial elements, neither in the process nor in the ingredients, the fermented is natural and the flavors are the result of the mixture of water, malt, hops and yeast; additionally it contains fruits, spices and herbs that together with the brewing master's technique, will give a unique and special flavor and aroma to that beer.
It is innovative, since we can create taste combinations to suit our customers.
It is independent and social, since by not belonging to the big corporations, the profits remain in the locality helping its economy.